LEGO Serious Play is a facilitation method that uses LEGO bricks. By building models it allows participants to give physical form to their ideas. This enables a rich multi-dimensional discussion to occur that is both highly engaging and allows participants to integrate their thinking. 

LEGO Serious Play was developed by the LEGO Group as a tool for strategic thinking. It uses the company’s familiar toy bricks as a serious business tool.

In contrast to many traditional workshops, a LEGO Serious Play session engages all participants all of the time, by building and discussing models that answer serious business questions.

It’s possible to rapidly create metaphors and stories that solve business problems and are memorable using the many different shapes and colours of LEGO bricks.

In 2010 the LEGO Group made the LEGO Serious Play method available under open source license and encouraged a community of trained facilitators to build on and extend it.

LEGO Serious Play is now used by many companies including IKEA, Samsung, Virgin Atlantic, Hitachi Electronics Services, NASA, Google, EY, Shell, Coca-Cola Amatil, SAP and of course LEGO. There is a rich community of facilitators building and expanding the approach for a large range of different uses.